YAWN is a collection of safe, non-toxic makeup and skincare products.

We believe in creating gentle, age-appropriate, and accessible products that build confidence, spark joy, and encourage self expression.

We believe that brands can and should be role models, especially when they’re made for kids and families. You try to surround yourself with good people, why wouldn’t you try to surround yourself with good brands? We hope YAWN is a brand you’ll look up to.

Giving back and taking care of others is one of our core values, which is why we’re excited to partner with charities and organizations that are doing the most when it comes to helping kids, families, and the planet.

We’re proud members of 1% for the Planet and are committed to donating at least 1% of our annual sales to environmental organizations we believe in. It’s the first step we’re taking towards making the world a better place for future generations.