What we’re all about

YAWN is a collection of safe, non-toxic makeup and skin care for kids ages 3+ and the adults who love ‘em. Made with the best of the best ingredients, we developed these age-appropriate products to make expressing yourself anything but boring. It’s not about beauty, it’s about having fun and loving yourself.

More than a brand

We believe that brands can and should be role models, especially when they’re made for kids and families. You try to surround yourself with good people, why wouldn’t you try to surround yourself with good brands? We hope YAWN is a brand you’ll look up to.

Giving back is coooool

We aim to be thoughtful and caring. We aim to put others and the planet first. Giving back and taking care of others is one of our core values, which is why we’re excited to partner with charities and organizations that are doing the most when it comes to kids, families, and the planet.

1% for the Planet

We’re proud members of 1% for the Planet and are committed to donating at least 1% of our annual sales to environmental organizations we believe in. It’s the first step we’re taking towards making the world a better place for future generations.