I’ve been working in the beauty industry for the last decade, which means there are a lot of products in my house. I also have three kids, which means there are a lot of tiny hands trying to get a hold of said products. If you have kids, I know you can relate. (And if you don’t, just scroll TikTok.)

After watching my kids treat every lipstick I own like a crayon and cover every inch of their skin with a very expensive moisturizer, I set out to find something more their speed—and more in line with their weekly allowance.

Beauty brands have spent the last few years cleaning up their act (literally) but I was still coming across products marketed to kids that missed the memo. We’re talking sketchy ingredients, sketchy packaging, and sketchy marketing.

YAWN is a collection of safe, non-toxic makeup and skincare products for kids and tweens (and adults). Our formulas are made with age-appropriate ingredients and are free from anything that’s potentially harmful to people and the planet. Our product range is all about having fun, building confidence, and loving yourself.

- Tara Tersigni, Founder