Close up photo of a girl smiling and wearing pink YAWN eyeshadow and YAWN lip gloss.
Good. Clean. Fun.

When it comes to our ingredients, we follow the gold standard in “clean beauty” pioneered by our friends at Credo. Our products are formulated without 2,500+ ingredients that are potentially harmful to people and the planet.

Photo of a girl holding two YAWN lip glosses to hear ears and smiling with her eyes closed.
None of the baddies

All YAWN Products are formulated without: sulfates, parabens, talc, mineral oil, silicones, phthalates, and known endocrine disruptors. They are made in the USA from globally sourced ingredients and are always vegan, cruelty free + gluten free.

Photo of a girl smiling and holding a YAWN eyeshadow palette in front of her left eye.
We’re working to do more

Our packaging and sourcing is, transparently, a work in progress. We use post-consumer recycled plastic and FSC-certified paper whenever possible. We are dedicated to putting the same level of care that goes into our formulas into our packaging, merchandise, and accessories.