Gentle on the skin

Gentle on the skin

All YAWN products are formulated without sulfates, parabens, talc, mineral oils, and 2500+ other potentially harmful chemicals for kids.

SHOP NOW
Good for the planet

Good for the planet

We’re proud members of 1% for the Planet, and are committed to donating at least 1% of our annual sales to environmental organizations we believe in.

LEARN MORE
Great first makeup experienceGreat first makeup experience

Great first makeup experience

Our products are a safe and fun way to introduce kids to the world of makeup and and help them find new ways to express themselves. Added bonus: they'll stop stealing your makeup!

SHOP ALL
The YAWN Clean Beauty Routine

Step 1 - Show Skin Some TLC!

Begin by applying the Be Chill Body Balm on your arms, legs, feet, and anywhere else that needs hydration. It’s got lavender essential oil, so you can also try it before bed...

Step 2 - Show Off Your Smile!

Next, apply the YAWN All Smiles Lip Balm directly to your lips. Just because it smells like bubblegum, doesn't mean you can eat it!

Step 3 - Add a Pop of Color!

Apply the Totally Cool Face Lip + Cheek Stick using your fingers or directly on to lips and cheeks. Blend and layer to get your perfect look.

Did Someone Say Makeup Party?

Step 4 - Get Glossy!

Add a swipe of Lip Gloss for sparkle and shine! Pick between two fun YAWN shades: Crystal Ball (clear with sparkles) and Purple Gem (sheer purple).

Step 5 - Put on shimmery eyeshadow

The 4 colors in the Dance Party Eyeshadow Palette are perfect for parties, but also for when you just want to have some fun with your friends! Apply using your fingers, and put on an extra layer to make a statement.

Step 6 - Try a dreamy lip + cheek palette

Pick a fun shade from the Daydream Lip + Cheek Palette and apply it on your lips and cheeks with your fingers. Blend out for a sheer color, or layer up for a bolder color.

Step 7 - Finish up with a funky mani-pedi

Complete your look with gitti x YAWN nail polish! If you get bored of your color, just peel it right off and start again. So easy, so fun and perfect for experimenting with endless playful looks!

Created by a concerned mom

“I have three kids; the two older ones are girls and they love makeup. Over the last few years, every time we would go into a store, they went straight for the makeup aisle. When I started looking at the ingredient lists on these products, I was horrified by what was in there. It’s one thing for products to be affordable for everyone, but not when it comes at a cost to kids' health. Many people are buying clean skincare, clean makeup, clean home products, but we’re still selling this sketchy stuff to kids. I knew I could create better products and also create what I’m calling a “role model brand” for future generations. I want YAWN to be a brand you can look up to and feel good about supporting.”

- Tara Tersigni, Founder at YAWN

What do the kids say?
Are you over 13? Join the YAWN Party on Instagram!